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Home 5 Webshop 5 Optimize your webshop and sell more – 5 concrete tips

Optimize your webshop and sell more – 5 concrete tips

16. May 2022 | Webshop

Is your webshop selling as much as it should? Unless all your visitors make a purchase, there’s always room for improvement. If you know where to look, you have a great chance to boost your sales.

There are many different things you can do to optimize your webshop. Here, we provide 5 concrete tips that you can start with today.

1. Improve your product pages

One of the most important things you can do is to ensure that your product pages persuade your visitors to make a purchase. Here are a few tips on how you can do this.

Breadcrumbs / breadcrumbs

Make it easy for your visitors to navigate your site, so they can easily find new products regardless of where they are. One way to do this is by using breadcrumbs so visitors can always see where they are in the product hierarchy. Here’s an example from Billig VVS.

Breadcrumbs (billigvvs.dk)

Another good idea is to show visitors a list of the most recent items they’ve looked at. This way, it’s easy to go back to a previously viewed item and add it to the basket.


Ensure that you have a good SEO-friendly title for your items. It will benefit your placement in search results and help your visitors find what they are looking for more easily. Use keywords in the title that your customers will search for. For example, if you sell faucets, use both the words ‘faucet’ and ‘fixture’ in your title.

Also, make sure you have a good meta description for your products. The meta description is the text that describes what one can expect to find on the page.

Here is an example of a title and meta description from a Google search result.

Title and meta description in Google

Product descriptions

It’s important to have good descriptions of your products in the shop. Make your product descriptions reflect the actual product the customer is buying. Try to also describe how the customer’s everyday life, etc. will be positively impacted if they buy the product. Avoid using standard descriptions from the supplier. Always write your own!

Ratings and reviews

Use ratings and reviews from your customers as “social proof”. You’ve probably noticed that Google’s search results occasionally display a rating in the form of yellow stars:

Ratings and reviews

The rating is based on your customer reviews of an item in your shop. To get ratings shown in Google’s search results, you need to use Schema Markup, which is a special code you insert on your pages. You can get various plugins, including for WordPress and Woo Commerce, which help you insert Schema Markup on your product pages.


High-quality product images are some of the most important elements on your product pages. Ensure to use good quality images, but at the same time, make sure that the images are not too large, as this will slow down page loading times. Use images that show different aspects of the item, how it can be used in various contexts, etc. Use a video as well if it makes sense.

2. Optimize your prices

It’s important that your items have the “right” prices. Both so you can compete with your competitors and to convince the customer that they are getting the item at a good price.

Psychological pricing (charm pricing)

Psychological pricing – or charm pricing – is the theory that customers respond positively to certain price types. For example, it’s been found that people react differently to an item priced at 499 kr than they do to an item priced at 500 kr. Simply put, more items are sold at 499 kr than at 500 kr – the rounded number.

This may be due to our brains perceiving a price of 499 kr to be significantly lower than a price of 500 kr. The most common is for the price to end in a 5 or a 9.

Here’s an example of what the result of a split test on prices typically looks like.

Psychological pricing / Charm pricing

A good way to find out what prices are best for your customers is by doing split tests. You simply sell the same item at two different prices. One price is shown to half of the visitors, and the other price to the remaining half. After a while, you will be able to see the result of the test and hence determine which price works best.

Compare two products

Another interesting strategy is to compare two products. Studies have shown that if you display two almost identical products side by side, it will increase the sales of the lower-priced product.

Read more about price optimization here.

3. Sense of urgency

Our brains are programmed to act when a situation is urgent. When there’s a sale in stores, people line up to be the first to get a good deal. The same applies to your webshop. It can be beneficial to show the customer that there isn’t an unlimited number of items on offer, or that they need to hurry to buy at a good price before it’s too late.

Limited time offers

One way to sell more is by creating quick and time-limited offers. Typically, you use a countdown that shows how long an offer is valid.

Time limited Offers

Here is a list of plugins for Woo Commerce that do the entire job for you. Of course, there are also plugins and solutions for other e-commerce platforms.

Limited Quantity and Original Price

Another option is to use the number of sale items in stock as a trigger. If you show how many (or few) items are left in stock at the “good price”, there is a greater chance that a visitor will react and make a purchase. It’s also a good idea to always display the original price – at least if it’s significantly lower than the regular price.

Here’s an example of how this can be implemented:


Original Price and Limited Quantity

Use Live Chat

More and more choose to include live chat in their webshops. Customers often have questions about a specific product, and when they can ask questions and receive a quick response, there’s a higher chance they will add the product to their cart. However, it’s crucial to respond promptly to the customer’s inquiries. Studies have shown that customers will leave the shop (and move onto a competitor) if they don’t receive an answer within 15 minutes.

Read more about what live chat can do for your webshop here.

Live chat can also help establish a more personal relationship between you and your customers. When a customer feels that they have been treated well and received excellent personal service, they are more likely to return.

5. Get Feedback from Your Customers

How do you find out if your customers are satisfied with the service they’ve received, and if there’s something you can do better next time? By asking them. This can be done in various ways.

You could send your customers an email with a survey a few days after they’ve made a purchase. You could also ask them directly on the website after they’ve made a purchase. You can even ask them before they leave your shop without purchasing anything.

The questions in the survey, of course, depend on what you want to find out.

Here are some good questions to ask:

  • Did you find what you were looking for in our shop?
  • Would you recommend others to shop with us?
  • How can we provide a better experience for you the next time you visit?
  • How often do you shop with us?

Here you can find examples of other good questions you can ask.

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